AI Brand Mentions vs Citations: Why ChatGPT Can Recommend You and Still Not Cite Your Site
Semrush’s new AI Visibility Index found that fewer than half of the brands AI engines name are also the sites they cite. Here’s why mentions and citations are two separate numbers, and how to report each one.
Is Reddit Worth It for AI Visibility? What the Data Says Now
Reddit is closing its RSS feeds and public API, and ChatGPT’s Reddit citations fell 86% in August. Here’s what the data says about Reddit for AI visibility, and how to tell whether it matters in your category.
Where AI Engines Go to Decide About Your Brand
I sorted 32,000 citations ChatGPT, Claude, Gemini, and Perplexity gave while advising buyers. Of the ones I could classify, most pointed somewhere other than the brand.