What are Jarred Smith's AEO and GEO workshops?

Jarred runs half-day and full-day working sessions that walk marketing teams through the frameworks in Explainable: Why AI Recommends Some Brands & Ignores Others. Participants run audits on their own brand, identify gaps in AI visibility, and build a practical action plan during the session. Workshops mix concept instruction with hands-on application, weighted toward application.

Who are the workshops designed for?

Marketing teams, agency teams, and industry or association groups whose members are marketing practitioners. The workshops work best when the audience shares enough context to go deep on audits and planning. Mixed-audience events with a lot of non-marketers are usually a better fit for a keynote.

Can the workshops be run remotely?

Yes. Both formats work virtually. The full-day workshop often splits into two half-day virtual sessions on consecutive days when participants can't travel, which also helps pacing.

What do participants walk away with?

Their own brand audit findings, priority fixes identified during the session, and either a short list of next steps (half-day) or a 90-day implementation roadmap the group built together (full-day). Each participant also gets the workbook, and the workshop sponsor gets a follow-up summary document and a 30-day check-in call.

How do I book a workshop?

Submit an inquiry through the contact form with your group size, preferred format, timing, and goals for the session. Jarred responds within two business days and schedules a scoping call if the workshop looks like a fit.

Workshops

Working sessions that turn a marketing team into practitioners who can run AEO and GEO on their own.

Keynotes get a room thinking about AEO and GEO. A workshop is what you want when you need your team to leave with a plan they actually built themselves. When marketing leaders want their whole team speaking the same language on AEO and GEO, working from the same frameworks, and leaving with something they can start on Monday, a workshop usually makes more sense than a talk.

The workshops pull directly from Explainable, though most participants have already read enough about the concepts to know them going in. The real value of the session is doing the work together, with me in the room to keep things moving and answer the messy questions that come up when a team tries to apply an idea to their actual brand.

Man leading a workshop to a room of professionals

How workshops are structured

The half-day and full-day formats cover different depths of the same work.

Half-day Workshop

The half-day workshop runs about three and a half hours with a break. It's designed for teams that want a shared foundation in AEO and GEO, plus enough hands-on time to run one or two audits together. By the end of the session, your team has a baseline understanding of where your brand stands in AI visibility and a short list of what to fix first. Good fit for leadership teams, marketing departments under ten people, or cross-functional groups that need to get aligned before a bigger initiative.

Full-day Workshop

The full-day workshop runs about six hours with breaks. It covers everything in the half-day format and adds deeper audit work, a content restructuring exercise, and a facilitated planning session where the group builds a 90-day implementation roadmap together. Teams leave with a written plan they've all agreed to, owned by the team rather than handed down by a facilitator. Good fit for marketing teams planning a significant AEO push, agencies training internal specialists, or leadership groups wanting their whole marketing org on the same page.

What participants do

Workshops are weighted heavily toward application, with roughly a third of the time on concepts and two-thirds on working through them on your brand.

During the working portions, your team runs real audits on your actual brand using the frameworks I describe in the book. They score content for AEO readiness, map your current entity signals, and identify where AI systems are likely choosing competitors over you. We talk through findings in the room, I give feedback, and the group typically ends up arguing productively about priorities, which is where the best planning usually happens.

Participants leave with their own audit data on their own brand, which is what makes the work stick after the session ends.

Who I run workshops for

Corporate marketing teams, agency teams wanting specialist training, and association or industry group workshops where the audience is marketing practitioners rather than general business leaders. I've declined workshop requests where the audience was too mixed to go deep; that's usually better served by a keynote.

Remote and hybrid formats work. The full-day format in particular adapts well to two half-day virtual sessions on consecutive days if travel isn't an option.

What's included

Every workshop comes with:

A pre-workshop call to scope the audience, customize examples to your industry, and confirm logistics
Workbook and exercise materials for every participant
The facilitation and live instruction
A follow-up summary document capturing the group's audit findings and the plan they built
One 30-minute check-in call with the workshop sponsor about 30 days later to see how implementation is going

If you want additional follow-up beyond that, we can roll it into a consulting engagement.

Investment

Workshop fees are customized based on format, group size, location, and whether additional materials or follow-up are included. Travel and per-participant workbook costs are priced separately when they apply. Share your event details through the contact form and I'll quote specifics after a short scoping call.

How to book a workshop

Submit the contact form with your group size, preferred format, timing, and what you're hoping the team walks away with. I respond within two business days. If the workshop looks like a fit, we set up a scoping call to work out the agenda and logistics.

Frequently asked questions

Jarred runs half-day and full-day working sessions that walk marketing teams through the frameworks in Explainable: Why AI Recommends Some Brands & Ignores Others. Participants run audits on their own brand, identify gaps in AI visibility, and build a practical action plan during the session. Workshops mix concept instruction with hands-on application, weighted toward application.
The half-day workshop covers foundational AEO and GEO concepts plus one or two brand audits, running about three and a half hours. The full-day format adds deeper audit work, a content restructuring exercise, and a facilitated planning session where the team builds a 90-day implementation roadmap together. Full-day is the better fit when the group is committing to an AEO initiative afterward.
Marketing teams, agency teams, and industry or association groups whose members are marketing practitioners. The workshops work best when the audience shares enough context to go deep on audits and planning. Mixed-audience events with a lot of non-marketers are usually a better fit for a keynote.
Yes. Both formats work virtually. The full-day workshop often splits into two half-day virtual sessions on consecutive days when participants can't travel, which also helps pacing.
Their own brand audit findings, priority fixes identified during the session, and either a short list of next steps (half-day) or a 90-day implementation roadmap the group built together (full-day). Each participant also gets the workbook, and the workshop sponsor gets a follow-up summary document and a 30-day check-in call.
Fees are customized based on format, group size, location, and follow-up scope. Travel and per-participant workbook costs are priced separately when they apply. Jarred provides a specific quote after a short scoping call, which has no obligation to proceed.
Submit an inquiry through the contact form with your group size, preferred format, timing, and goals for the session. Jarred responds within two business days and schedules a scoping call if the workshop looks like a fit.