AI Search Keynote Speaker

The keynote version of the book. I take one buyer question from your audience's industry and run it live on ChatGPT, Gemini, Perplexity, and Claude, then walk through why each engine named who it named. It covers the three layers (SEO, AEO, GEO) and what the AI Verdict Study found when 18 brands went through 576 buyer conversations: category leaders were turned down at the narrowing step about twice as often as smaller challengers.

Best for

Mixed marketing audiences, CMOs and brand leaders, association conferences, company kickoffs.

They leave with

A plain way to explain AI visibility to their leadership, and three checks they can run on their own brand that week.

Formats

Keynote, 45 to 60 minutes. Virtual, 45 minutes plus Q&A.

What changed in search between 2024 and 2026, told through what a buyer sees today: AI Overviews, AI Mode, and chat answers that name three brands and link to none. Ranking still matters, but less than it did. Ahrefs found the share of AI Overview citations coming from the organic top ten fell from 76% to 38% in a year. We look at what that means for the traffic reports most teams still run on.

Best for

SEO, content, and digital teams, and the executives who still get a rankings report every month.

They leave with

A short list of what to keep, cut, and add in their search program, and the questions to ask any agency selling "AI SEO."

Formats

Keynote or virtual, 30 to 45 minutes. Works well as a conference breakout.

A working session on the stack. SEO decides whether the machines can read your pages, AEO whether they can lift an answer from them, and GEO whether they'll recommend you. A weak lower layer caps everything above it, so the order you fix things in decides whether any of it pays off. Real before-and-after page examples, and a live diagnosis of one attendee's site if the room is up for it.

Best for

Marketing teams deciding where to spend next quarter, agencies, and in-house web and content teams.

They leave with

A way to find which layer is holding their brand back, and the first three fixes in the right order.

Formats

60 to 90 minutes, virtual or in person. Also the core of the half-day workshop.

When the answer shows up in a chat window, there's no click to count and no position to report. This talk covers what to measure instead: prompt testing across engines, mention rate, named-first rate, and whether a brand survives the buyer's follow-up question. It also covers what not to promise. In my own study, 21 of 72 brand and engine pairings gave the same buyer a yes on some runs and a no on others with nothing changed on the brand's side, and a report that ignores that will get someone in trouble.

Best for

Marketing operations and analytics leads, and CMOs who report to a CFO.

They leave with

A monthly AI visibility check they can run with free tools, and a way to report it honestly.

Formats

Keynote or virtual, 45 minutes. Pairs well with a hands-on measurement session.

Most content calendars were built to feed a ranking algorithm that rewarded volume. AI engines lift specifics, repeat what several sources agree on, and skip vague pages. That turns a big back catalog of near-duplicate posts into a liability. We cover what gets quoted, why consistency across your site, PR, and profiles matters more than frequency, and how to write an opening an engine can lift.

Best for

Content, communications, and PR teams, and anyone who owns an editorial calendar.

They leave with

A way to sort their existing content into keep, merge, rewrite, and retire, plus a simple answer-first pattern for new pages.

Formats

Keynote, virtual, or a 90-minute working session with their own content.