Speaking
Keynotes, virtual sessions, and panels on how ChatGPT, Gemini, Perplexity, and Claude decide which brands to recommend, and what marketing teams should do about it. Built for marketers, not engineers. Audiences leave with something they can act on Monday morning.
Association of National Advertisers workshop faculty · In-house sessions for enterprise brand teams · Author of Explainable, #1 New Release in SEO on Amazon · Creator of the AI Verdict Study
Talks
Why AI Recommends Some Brands and Ignores Others
The Death of "10 Blue Links" and What Replaces Them
SEO, AEO, and GEO: Why They're Sequential, Not Competing
Measurement Without Rankings: How to Prove Marketing Works When Clicks Disappear
The Content Reckoning: Why Publishing More Is Making You Less Visible
Every talk is tailored to the room, with examples from your audience's industry. For marketing and communications teams, associations and industry groups, agencies, and corporate events.
Formats and fees
Keynote
From $5,000
45 to 60 minutes, in person, with Q&A. Travel is billed separately. Best for conferences and company meetings where the room needs the big picture and three things to do next.
Virtual session
From $2,500
45 to 60 minutes on your platform, with Q&A. Works for association meetings, lunch-and-learns, and distributed teams.
Panel or fireside chat
Quoted per event
Moderated conversation or panel seat on AI search and brand visibility.
I do a few reduced-fee talks each year for associations whose members are marketing and communications leaders. Tell me about your audience.
What attendees ARE SAYING
“It was very informative and helped me use the 3 hours productively. I came back to my manager with actual insights on our brand and where to go from here.”
Attendee, Virtual workshop, August 2026
“The facilitator did a great job of presenting the information and providing actionable insights and takeaways to help organizations in the new age of AI search.”
Attendee, Virtual workshop, September 2026
“I’ve been in other webinars about discoverability and they weren’t very helpful in terms of how to implement or even explaining the basics. This one brought me up to speed.”
Attendee, ANA virtual workshop, August 2026
Speaker kit
Short bio (50 words)
Jarred Smith is the author of Explainable: Why AI Recommends Some Brands & Ignores Others, a #1 New Release in SEO on Amazon. He runs AI visibility audits, workshops, and consulting for marketing teams, teaches on the ANA faculty, and leads the AI Verdict Study, 576 buyer conversations across four AI engines.
Long bio (100 words)
Jarred Smith helps marketing teams get recommended by AI. He is the author of Explainable: Why AI Recommends Some Brands & Ignores Others, a #1 New Release in SEO on Amazon, and the creator of the AI Verdict Study, which put 18 brands through 576 simulated buyer conversations on ChatGPT, Gemini, Perplexity, and Claude. He teaches AI search workshops on the ANA faculty and runs audits and workshops for brand teams directly. Before this work he spent nearly 20 years leading marketing on the client side in healthcare, public media, retail, and environmental services, so his talks are built for marketers, not engineers.
Introduction (for the host)
“Our next speaker has spent the last year asking AI engines the questions your customers ask, and writing down what they said. Jarred Smith is the author of Explainable, a #1 New Release in SEO on Amazon. He teaches on the ANA faculty and ran the AI Verdict Study, 576 buyer conversations across four AI engines. The short version of what he found: the biggest brand in the category doesn’t always win. Please welcome Jarred Smith.”
Headshot
High-resolution headshot available on request: jarred@jarredsmith.com.
Check your date
Send your event date, audience, format, and budget, and I’ll get back to you. Or email jarred@jarredsmith.com.