AI Visibility Consulting
For marketing teams that want to be the brand AI recommends, and want a plan they can run.
I work with marketing teams and their leadership to find out where the brand stands in AI-driven search and build the plan to fix it. I've spent 20 years running marketing on the client side, so I know what a plan looks like when it has to survive a budget meeting and three other priorities. Three ways to work with me, in the order most teams take them.
Three ways to work with me
1. AI Visibility Audit
$4,500 fixed, ten business days. The starting point for almost everyone. I run your buyers' prompts across four engines, benchmark you against named competitors, audit how coherent your brand looks from the machine's side, and hand you a prioritized roadmap. Full details →
2. 90-day implementation advisory
$3,500/month, three-month minimum. For teams that have the roadmap and want me in the room while they run it. Weekly working call, review of every page and piece before it ships, re-testing of the prompts every 30 days so you can see the verdicts move, and a monthly one-page report for whoever signs the checks. Most advisory clients come out of an audit or a workshop.
3. Fractional AI visibility lead
Scoped per engagement. For larger teams that need someone owning AI visibility across web, PR, social, and content without hiring for it yet. I sit with the channel owners, set the operating rhythm, build the measurement, and train the person who'll take it over. Usually six months.
What I don't do
I don't run ads, I don't manage your social, and I don't write your content for you. I've found that the teams who get recommended are the ones whose own people understand why, so I'd rather teach yours than rent you mine. If you need execution capacity, I'll say so on the first call and, when I can, point you to people I trust.
How engagements start
Every engagement starts with a 20-minute fit call. I'll ask what prompted the search, who you're losing to in AI answers, and what your team can realistically do in the next 90 days. If the audit is the right first step, you'll have a proposal within two business days. If it isn't, I'll tell you what is.
Proof
I wrote Explainable: Why AI Recommends Some Brands & Ignores Others, an Amazon #1 New Release, and I run the AI Verdict Study, 576 buyer conversations across four engines. The advice on this page comes from the same tests I run for clients, and I still run most of them myself.
"Can't we do this ourselves?"
You can, and some of you should. The audit workbook, the prompt pack, and a recorded walkthrough are on the resources page for $199, and I'd rather you buy that than hire me for something you could run in a quarter. Teams hire me anyway for three reasons: they need a number leadership will accept, they can't see their own brand the way an engine sees it (nobody can, from inside), or the quarter they'd spend doing it is a quarter their competitor is using. If you're not sure, the fit call is 20 minutes and I'll tell you which one you are.
Who I work with
B2B brands where the buyer researches before the sales call. Consumer brands in categories where AI is already answering "which one should I buy." Agencies building an AI visibility practice for their own clients. Associations and industry groups whose members are marketers. I turn down engagements where the brand doesn't have a real competitor set yet; that's a positioning problem before it's a visibility problem, and the audit would tell you what you already know.
Frequently asked questions
What's the difference between AEO and GEO consulting?
AEO is about getting your content selected as the answer; GEO is about getting your brand recommended when someone asks for options. I work on both, because the engines use both to decide.
How long before we see results?
Coherence and entity fixes tend to show up in engine answers within four to eight weeks; content and third-party citation work takes a quarter or more. I re-test on a 30-day cycle so you're not guessing.
Do you work with agencies?
Yes. Agencies bring me in to audit their clients or to train their teams to run the audit themselves.
Can we start with a workshop instead of an audit?
Yes, and for teams that need alignment before a plan, that's the better order. Workshops →
Do you offer tracking or a dashboard?
No. I'll set you up on a tracking tool as part of advisory, and I'll tell you what its numbers mean.
Tell me what prompted the search and I'll come to the call with your brand already run through the four engines.