ChatGPT Ads vs Organic AI Visibility: What an Ad Can and Can’t Buy Your Brand
ChatGPT ads put a labeled sponsored unit next to the answer, and OpenAI says they have no effect on which brands the answer names. I walk through the early ad data and where your budget fits.
How to Measure AI Visibility by Topic Now That Bing Reports It That Way
The way to measure AI visibility that holds up is to group your prompts into topics and track how often your brand shows up across the whole group over time. Bing just started reporting AI citations that way, and this year's research backs it up.
How ChatGPT Searches Your Website and What It Looks For
When ChatGPT needs a fact about your brand, it usually searches your own website for it, and it’s looking for prices, specs and official details. Here’s what Ahrefs found in 15 million ChatGPT searches and what to fix on your site.
Where to Publish So AI Search Cites You: What a One-Week Experiment Found
Where you publish decides whether AI search cites you. Researchers got 8 of 10 AI search tools to cite a made-up idea within a week by posting on the sites those tools already read, while 40 posts on a self-hosted blog got nothing.
AI Brand Mentions vs Citations: Why ChatGPT Can Recommend You and Still Not Cite Your Site
Semrush’s new AI Visibility Index found that fewer than half of the brands AI engines name are also the sites they cite. Here’s why mentions and citations are two separate numbers, and how to report each one.
How to Get Clicks From AI Overviews and AI Mode Now That Google Is Adding More Links
Google is adding more links to AI Overviews and AI Mode. Here’s which of those links a brand can earn, what the click data says so far, and what I’d do about it.
How to Track ChatGPT Traffic Now That Most of It Shows Up as Direct
Since GPT-6 rolled out, ChatGPT links arrive with no UTM tag and no referrer, so analytics files those visits under Direct. Here’s how to track ChatGPT traffic now, and what to measure besides clicks.
How ChatGPT Recommends Products, and Where Labels Like "Best All-Rounder" Come From
ChatGPT picks products from structured product data plus what it already believes about them, and its new “best for” labels are written from public reviews. A look at how that works and what brand marketers can do about it.
How Google Judges AI-Generated Content Now: Effort, Originality and Who Wrote It
Google’s helpful content guidance now spells out how AI-generated content gets judged: by the human effort behind it, whether it says anything new, and whether the person named as the author is real.
Is Reddit Worth It for AI Visibility? What the Data Says Now
Reddit is closing its RSS feeds and public API, and ChatGPT’s Reddit citations fell 86% in August. Here’s what the data says about Reddit for AI visibility, and how to tell whether it matters in your category.
How Long Do ChatGPT Citations Last? Half of Last Year's Top Finance Pages Now Get None
Half of the finance pages ChatGPT cited most in October 2025 get zero citations today, and brand-owned pages took a big share of the slots. Here's what that says about how long ChatGPT citations last and what to do about it.
AI Overviews on Branded Searches: What Google Tells People Who Look You Up
Google now shows AI Overviews on most branded searches, so the first thing many people read when they look up your company is Google’s summary of you. Here’s how to check what it says and where it got it.
How to Show Up in Google AI Mode Now That Google Is Sending Searchers There
Google is moving more searchers from AI Overviews into AI Mode, and the two cite different pages for the same question. Here’s how to show up in Google AI Mode and how to tell whether you already do.
What Google’s AI Contribution Pilot Says About Your Citation Reports
Google is testing payments for content that shapes AI answers, and the fine print says a link added after the answer doesn’t count. That should change how you read your citation reports.
Where AI Engines Go to Decide About Your Brand
I sorted 32,000 citations ChatGPT, Claude, Gemini, and Perplexity gave while advising buyers. Of the ones I could classify, most pointed somewhere other than the brand.