How to Measure AI Visibility by Topic Now That Bing Reports It That Way
The way to measure AI visibility that holds up is to group your prompts into topics and track how often your brand shows up across the whole group over time. Bing just started reporting AI citations that way, and this year's research backs it up.
How to Track ChatGPT Traffic Now That Most of It Shows Up as Direct
Since GPT-6 rolled out, ChatGPT links arrive with no UTM tag and no referrer, so analytics files those visits under Direct. Here’s how to track ChatGPT traffic now, and what to measure besides clicks.
How ChatGPT Recommends Products, and Where Labels Like "Best All-Rounder" Come From
ChatGPT picks products from structured product data plus what it already believes about them, and its new “best for” labels are written from public reviews. A look at how that works and what brand marketers can do about it.
Is Reddit Worth It for AI Visibility? What the Data Says Now
Reddit is closing its RSS feeds and public API, and ChatGPT’s Reddit citations fell 86% in August. Here’s what the data says about Reddit for AI visibility, and how to tell whether it matters in your category.
How Long Do ChatGPT Citations Last? Half of Last Year's Top Finance Pages Now Get None
Half of the finance pages ChatGPT cited most in October 2025 get zero citations today, and brand-owned pages took a big share of the slots. Here's what that says about how long ChatGPT citations last and what to do about it.
How to Show Up in Google AI Mode Now That Google Is Sending Searchers There
Google is moving more searchers from AI Overviews into AI Mode, and the two cite different pages for the same question. Here’s how to show up in Google AI Mode and how to tell whether you already do.