Google now shows AI Overviews on most branded searches, so the first thing many people read when they look up your company is Google’s summary of you. Here’s how to check what it says and where it got it.

Google is testing payments for content that shapes AI answers, and the fine print says a link added after the answer doesn’t count. That should change how you read your citation reports.

I sorted 32,000 citations ChatGPT, Claude, Gemini, and Perplexity gave while advising buyers. Of the ones I could classify, most pointed somewhere other than the brand.