Should You Opt Out of Google AI Overviews? What the First Opt-Out Test Found
For most brands, the answer is no. The first public test of Google’s AI opt-out switch found AI features had a CTR near 0.9%, and organic clicks still fell when the site left.
How ChatGPT Searches Your Website and What It Looks For
When ChatGPT needs a fact about your brand, it usually searches your own website for it, and it’s looking for prices, specs and official details. Here’s what Ahrefs found in 15 million ChatGPT searches and what to fix on your site.
Is Reddit Worth It for AI Visibility? What the Data Says Now
Reddit is closing its RSS feeds and public API, and ChatGPT’s Reddit citations fell 86% in August. Here’s what the data says about Reddit for AI visibility, and how to tell whether it matters in your category.
How Long Do ChatGPT Citations Last? Half of Last Year's Top Finance Pages Now Get None
Half of the finance pages ChatGPT cited most in October 2025 get zero citations today, and brand-owned pages took a big share of the slots. Here's what that says about how long ChatGPT citations last and what to do about it.
What Google’s AI Contribution Pilot Says About Your Citation Reports
Google is testing payments for content that shapes AI answers, and the fine print says a link added after the answer doesn’t count. That should change how you read your citation reports.
Where AI Engines Go to Decide About Your Brand
I sorted 32,000 citations ChatGPT, Claude, Gemini, and Perplexity gave while advising buyers. Of the ones I could classify, most pointed somewhere other than the brand.