ChatGPT Ads vs Organic AI Visibility: What an Ad Can and Can’t Buy Your Brand
ChatGPT ads put a labeled sponsored unit next to the answer, and OpenAI says they have no effect on which brands the answer names. I walk through the early ad data and where your budget fits.
AI Brand Mentions vs Citations: Why ChatGPT Can Recommend You and Still Not Cite Your Site
Semrush’s new AI Visibility Index found that fewer than half of the brands AI engines name are also the sites they cite. Here’s why mentions and citations are two separate numbers, and how to report each one.