Should You Opt Out of Google AI Overviews? What the First Opt-Out Test Found
For most brands, the answer is no. The first public test of Google’s AI opt-out switch found AI features had a CTR near 0.9%, and organic clicks still fell when the site left.
AI Brand Mentions vs Citations: Why ChatGPT Can Recommend You and Still Not Cite Your Site
Semrush’s new AI Visibility Index found that fewer than half of the brands AI engines name are also the sites they cite. Here’s why mentions and citations are two separate numbers, and how to report each one.
How to Get Clicks From AI Overviews and AI Mode Now That Google Is Adding More Links
Google is adding more links to AI Overviews and AI Mode. Here’s which of those links a brand can earn, what the click data says so far, and what I’d do about it.
How Google Judges AI-Generated Content Now: Effort, Originality and Who Wrote It
Google’s helpful content guidance now spells out how AI-generated content gets judged: by the human effort behind it, whether it says anything new, and whether the person named as the author is real.
AI Overviews on Branded Searches: What Google Tells People Who Look You Up
Google now shows AI Overviews on most branded searches, so the first thing many people read when they look up your company is Google’s summary of you. Here’s how to check what it says and where it got it.
How to Show Up in Google AI Mode Now That Google Is Sending Searchers There
Google is moving more searchers from AI Overviews into AI Mode, and the two cite different pages for the same question. Here’s how to show up in Google AI Mode and how to tell whether you already do.