Should You Opt Out of Google AI Overviews? What the First Opt-Out Test Found
For most brands, the answer is no. The first public test of Google’s AI opt-out switch found AI features had a CTR near 0.9%, and organic clicks still fell when the site left.
How to Get Clicks From AI Overviews and AI Mode Now That Google Is Adding More Links
Google is adding more links to AI Overviews and AI Mode. Here’s which of those links a brand can earn, what the click data says so far, and what I’d do about it.
How to Show Up in Google AI Mode Now That Google Is Sending Searchers There
Google is moving more searchers from AI Overviews into AI Mode, and the two cite different pages for the same question. Here’s how to show up in Google AI Mode and how to tell whether you already do.